African football enters a new chapter of global visibility and commercial strength as the Confédération Africaine de Football (CAF) and Suzuki Motor Corporation seal a landmark partnership. Suzuki has been confirmed as Official Global Partner for the upcoming TotalEnergies CAF Africa Cup of Nations Morocco 2025 and the TotalEnergies CAF Women’s Africa Cup of Nations Morocco 2026.
The agreement, signed in Hamamatsu, Japan, reinforces the growing international appeal of African football and the strategic position of Morocco as a rising sports hub on the continent. Beyond the two flagship tournaments, Suzuki’s partnership will cover the TotalEnergies CAF Champions League 2026/27 and the TotalEnergies CAF Confederation Cup 2026/27, strengthening the brand’s footprint across elite African competitions.
More than sponsorship, the collaboration aims to elevate the fan experience, amplify African football stories, and contribute to a commercial ecosystem capable of sustaining talent, clubs, and federations. It marks a new stage in CAF’s global commercial platform, linking mobility innovation with the cultural power of football across Africa.
Yusuke Kato, Managing Officer, Suzuki Motor Corporation, highlighted Suzuki’s commitment to African communities through the values of sport, unity, and shared joy, noting that football remains a universal language that connects people and inspires generations.
With Morocco preparing to host Africa’s premier football festivals in 2025 and 2026, this partnership reflects the continent’s growing confidence and the global recognition of African football’s potential.
https://www.cafonline.com/inside-caf/news/caf-and-suzuki-motor-corporation-announce-global-partnership-for-totalenergies-caf-africa-cup-of-nations-morocco-2025-and-totalenergies-caf-women-s-africa-cup-of-nations-morocco-2026/
